Welcome

Welcome to my A2 media blog in which I provide evidence for my work throughout year 13 on my music video. Please use the tabs at the top of the page (research & planning, filming & ancillaries and evaluation) to navigate through my blog.

Q1 Evaluation

Q2 Evaluation

Q3 Evaluation

To answer question 3 we created a survey to give to our audience and told them to fill it out after watching the music video. This is the link to the survey: https://www.surveymonkey.com/s/X5RT6ZT
We then used a website called 'infogram' to create a page on the data collected from the audience. 'Infogram' helped show data due to use of graphs and charts.

Audience Research Survey Results | Create infographics

Q4 Evaluation

CD covers in CD case

These are our front and back covers for our final album for our ancillary task, we had to print out the images and cut them specifically to shape.

Album front cover drafts

After receiving feedback on the above covers we decided to use the bottom right image however using a different font and colour. We came to this conclusion as it received the least criticism. For example in the top left image people said that the text colour didn't match the rest of the image. The top right made our music video appear downbeat which contrasts with the actual storyline and we didn't want to create a album cover which didn't replicate the music video. The bottom left image was too pale due to an effect we used on Adobe Photoshop.

Album covers

Front cover

 

 Back cover

 

Inner booklet

 

When creating the CD Digi-pack we used adobe Photoshop in order to enhance the image, scale it to size of the CD cover and then to add text over the top of the image, even adding a shadow to the text to make it look 3D.

We imported the images 
from photographs we took while out filming the music video in preparation for the ancillary tasks.

Final music video

Website

http://dcfcgeorge9.wix.com/ellie-g-website

When creating the website we used Wix in order to get a template. Wix already has templates set up, for example we chose one which was originally made for a boy band. We then changed the colour scheme to match that of the CD cover and HGSC logo. Then we added images of our artist, information about her and links to social media websites such as Facebook , twitter and Instagram. (use the link above to view website)

Photos on set

While filming part of our music video which takes part out in the countryside near Ashover, we decided to take some photos of the landscape and the scenes we were filming.

Photos from filming

While filming in the dance studio we decided to take some photos which could be used in our ancillary tasks such as the album cover. The photos we took were taken in order to show the raw emotion expressed in the dance scene in our music video. I think the images could also be used to empower women and show independence as her movement is very bold and expresses power.

Spotify case study

We have done a case study on Spotify as the music business is ever-changing and modern apps such as Spotify are dominating the world of music.

 

Spotify is a music streaming service mostly used on phones or tablets. Music can be browsed or searched for by artist, album, genre, playlist, or record label. Premium subscriptions remove advertisements and allow users to download music to listen to offline.

It was launched in October 2008, as of 15 September 2010

The service had approximately 10 million users, including 2.5 million users with paid subscriptions. The service reached 20 million users with 5 million paid subscribers by December 2012 and 60 million users with 15 million subscribers in January 2015.

Spotify can be an alternative to iTunes as it can be cheaper. It could be seen to expand in the future as the numbers of premium subscribers are rising rapidly. However artists like Taylor Swift do not agree with the idea spotify as they are not making as much money as they would if the song was being sold on iTunes causing them to have all their music removed off of Spotify.

Our Actress

This is the actress we selected to be in our music video, we made this decision as she was the best candidate due to her having a background in dance which is a key factor in our music video as the song is very upbeat and in our storyboard we have involved lots of scenes involving dance. We have also created a dance routine for our actress which we will be filming from multiple angles using 2 or more cameras in order to be able to switch quickly between shots during the dance scene.

Music video director research

YouTube case study

Group pitch

Audience research

Regulations

Ed Sheeran star theory