Photos on set

While filming part of our music video which takes part out in the countryside near Ashover, we decided to take some photos of the landscape and the scenes we were filming.

Photos from filming

While filming in the dance studio we decided to take some photos which could be used in our ancillary tasks such as the album cover. The photos we took were taken in order to show the raw emotion expressed in the dance scene in our music video. I think the images could also be used to empower women and show independence as her movement is very bold and expresses power.

Spotify case study

We have done a case study on Spotify as the music business is ever-changing and modern apps such as Spotify are dominating the world of music.

 

Spotify is a music streaming service mostly used on phones or tablets. Music can be browsed or searched for by artist, album, genre, playlist, or record label. Premium subscriptions remove advertisements and allow users to download music to listen to offline.

It was launched in October 2008, as of 15 September 2010

The service had approximately 10 million users, including 2.5 million users with paid subscriptions. The service reached 20 million users with 5 million paid subscribers by December 2012 and 60 million users with 15 million subscribers in January 2015.

Spotify can be an alternative to iTunes as it can be cheaper. It could be seen to expand in the future as the numbers of premium subscribers are rising rapidly. However artists like Taylor Swift do not agree with the idea spotify as they are not making as much money as they would if the song was being sold on iTunes causing them to have all their music removed off of Spotify.

Our Actress

This is the actress we selected to be in our music video, we made this decision as she was the best candidate due to her having a background in dance which is a key factor in our music video as the song is very upbeat and in our storyboard we have involved lots of scenes involving dance. We have also created a dance routine for our actress which we will be filming from multiple angles using 2 or more cameras in order to be able to switch quickly between shots during the dance scene.

Music video director research

YouTube case study

Group pitch

Audience research