Spotify case study

We have done a case study on Spotify as the music business is ever-changing and modern apps such as Spotify are dominating the world of music.

 

Spotify is a music streaming service mostly used on phones or tablets. Music can be browsed or searched for by artist, album, genre, playlist, or record label. Premium subscriptions remove advertisements and allow users to download music to listen to offline.

It was launched in October 2008, as of 15 September 2010

The service had approximately 10 million users, including 2.5 million users with paid subscriptions. The service reached 20 million users with 5 million paid subscribers by December 2012 and 60 million users with 15 million subscribers in January 2015.

Spotify can be an alternative to iTunes as it can be cheaper. It could be seen to expand in the future as the numbers of premium subscribers are rising rapidly. However artists like Taylor Swift do not agree with the idea spotify as they are not making as much money as they would if the song was being sold on iTunes causing them to have all their music removed off of Spotify.